Welcome to my page!
I'm Xuekang Wu (吴 学康), a PhD student in Marketing at the Kellogg School of Management at Northwestern University.
My research explores how machine learning methods, such as generative models, can enhance creativity and solve design challenges in marketing. I focus on building scalable tools and actionable insights that help brands design more effective content.
I hold Bachelor's degrees in Data Science and Math from the University of Michigan.
I'm on the 2025-26 academic job market.
