Welcome to my page!
I'm Xuekang Wu (吴 学康), a PhD student in Marketing at the Kellogg School of Management at Northwestern University.
My research explores how machine learning methods, such as generative AI, can facilitate the strategic communication of unstructured information in business practice, with a focus on the creative industry. Machine learning methods are powerful in processing, analyzing, and modifying unstructured information at scale. In creative process, there are continuous information exchanges between designers, brands, and consumers. I study how such information exchanges can be improved using machine learning tools given specific business objectives. My goal is to build scalable tools and provide actionable business insights.
I hold Bachelor's degrees in Data Science and Math from the University of Michigan.
I'm on the 2025-26 job market.
