Welcome to my page!
I'm an Assistant Professor of Marketing at the School of Management of Zhejiang University.
My research lies at the intersection of quantitative marketing, artificial intelligence, and digital platforms. I study how emerging AI technologies reshape the ways information and ideas are created, communicated, and used, and how these changes influence consumer decision-making, creative work, and platform outcomes. Along the way, I use computational and experimental methods to examine human–AI interaction, social learning, and network effects in digitally mediated environments.
I hold a Doctoral degree in marketing from the Kellogg School of Management, where I'm beyond fortunate to be advised by Prof. Artem Timoshenko and Prof. Guy Aridor. Prior to that, I did my undergraduate at the University of Michigan.
Email: xuekang.wu@zju.edu.cn
